diff --git a/build.gradle b/build.gradle
index 481d91a..8250fcb 100644
--- a/build.gradle
+++ b/build.gradle
@@ -52,6 +52,9 @@ hipchatShareFile {
 hipchatSendNotification {
     String branch = project.hasProperty('branch') ? project.property('branch') : 'unknown'
     message = "Began executable deploy of SmartThingsPublic(${branch})."
+    if (branch == 'master') {
+      message += ' (dev shards)'
+    }
     color = branch == 'master' ? 'yellow' : 'red'
     notify = true
 }