diff --git a/lib/platformAccessory.js b/lib/platformAccessory.js
index 324aa28..a3d8f61 100644
--- a/lib/platformAccessory.js
+++ b/lib/platformAccessory.js
@@ -131,7 +131,13 @@ PlatformAccessory.prototype._prepareAssociatedHAPAccessory = function () {
   this._associatedHAPAccessory._sideloadServices(this.services);
   this._associatedHAPAccessory.reachable = this.reachable;
   this._associatedHAPAccessory.on('identify', function(paired, callback) {
-    this.emit('identify', paired, callback);
+    if (this.listeners('identify').length > 0) {
+    // allow implementors to identify this Accessory in whatever way is appropriate, and pass along
+    // the standard callback for completion.
+      this.emit('identify', paired, callback);
+    } else {
+      callback();
+    }
   }.bind(this));
 }